SENIOR GRAPHIC DESIGNER
SELECTED WORKS + featured PRINT DESIGN

NOLI YOGA

As the Senior Graphic Designer at Noli Yoga, I embraced the opportunity to blend fitness and fashion seamlessly. This activewear company aimed to take workout attire from the studio to the street, catering to your active lifestyle and desire for functional yet stylish apparel. My role involved striking the perfect balance between sensuality and sleekness in the designs. I ensured that every visual element, from campaigns to digital marketing to ads to emails to landing pages, captivated you as the target audience, reflecting the brand's core values and empowering you to feel confident both during workouts and in your daily life.

My contributions went beyond just graphic design. I played a crucial role in shaping the brand's visual direction by creating mood boards and conducting extensive brand research. This groundwork helped craft the direction for photoshoots, ensuring that every image aligned perfectly with the brand's vision and resonated with you, the customer. My comprehensive approach ensured that Noli Yoga's visual identity was cohesive, appealing, and true to its mission of blending fitness and fashion in a way that speaks directly to the audience’s lifestyle needs.

I also practiced textile and print pattern design, by creating my very own print: Vail (the purple and white print set below).