FREELANCE GRAPHIC DESIGNER
SELECTED WORKS

As a freelancer collaborating with American Eagle, I embraced the opportunity to lead a dynamic back-to-school campaign centered around denim pieces that prioritize flexibility and comfort.

American Eagle aimed to redefine denim for students, offering stylish yet comfortable options suitable for both the classroom and casual outings. In my role, I focused on creating visually compelling assets that captured the essence of versatility and ease.

My responsibilities included developing an engaging email campaign, crafting eye-catching in-store signage, and designing an inviting window display. Each element was carefully curated to evoke a sense of playfulness and confidence, resonating with students seeking both style and practicality in their wardrobe choices.

By infusing the campaign with the brand's commitment to comfort and flexibility, I aimed to empower customers to embrace their back-to-school experience with flair and ease.